No need to worry about the strained economy taking a toll on the trade show industry, at least that’s what tsnn.com believes.
According to their proprietary “Trade Show Activity Indicator,” which combines website traffic and actual event attendance records, event bookings and attendance are on the rise across several industry categories. [TSNN]
A sluggish economy often translates to skeptical CFOs who aren’t as willing to invest company dollars in trade shows and conferences. That shouldn’t be the case according to RD Whitney, CEO of Caroo Media, “Professionals and organizations are simply looking to cut through the e-clutter and spend their business investments smarter — industry events that get you front and center with a multitude of prospects are still the most cost-effective way to maximize your resources.”
